New users have flooded the Chinese social media app RedNote in the days before a proposed US ban on TikTok. The company is moving quickly to take advantage of the surge in users. It is also facing the challenge of moderating content, especially in English. Sources told Reuters that RedNote is balancing this delicate task while seizing the opportunity.
On Monday, a live chat called “TikTok Refugees” was held on RedNote. More than 50,000 users from both the US and China joined the room. Many users were looking for alternatives to TikTok, fearing a US ban. The sudden influx of users was unprecedented, with participants discussing TikTok’s uncertain future.
RedNote, a lesser-known app compared to TikTok, has scrambled to handle the growing number of new users. The company must ensure that the content aligns with its community standards. As the app’s international audience grows, the challenge of moderating English-language content has become more significant.
There are concerns about how RedNote will manage this task, especially with increased scrutiny from the US government. Experts warn that balancing free speech and government regulations will not be easy. The app is also under pressure due to data privacy issues.
